Some things really do carry down through the family genes, even when you fight it.

Since (1910?) the Reich family has by hook or crook been in the hospitality business. From hotels to motels, to catering the entire Gasden goodyear plant, to now slinging smoked goods and fine steaks and seafood to every walk of life.

We quite simply, have a problem.

Wade opened the first Butts To Go, by accident. On the side of a Texaco gas station on the main drag of Pell City, AL. What started as a side hustle, quickly overtook the station. Whole Boston Butts and Racks of ribs, turned into a lunchtime sandwich following.

From articles in the Guardian UK, to features in BBQ Cook Books, he proved that his idea of quality and value had a chance. 15 years later, Butts To Go has a home at Mays Drive in Pell City, and now a new home on Moody Parkway.